Kennesaw State University Calendar Fall 2023 – The university’s proprietary logo is intended as a visual identifier, not as a title, and should be extended as such. In general publication use, the logo should appear no less than 1 inch and should be clearly visible.
The protected area around the logo ensures that no graphic elements or other messages interfere with its clarity and integrity. The depth of the protected area is equal to 1/6 the height of the KS monogram part of the logo.
Kennesaw State University Calendar Fall 2023
The Office of Strategic Marketing and Communications shall review the use of the university brand, including the university logo, name, and other brand identifiers. Please submit an approval request at https://designapproval.kennesaw.edu/.
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Centers, institutes and special programs can be satisfied in terms of logo design. Centers, institutions and special programs with a prominent brand can get either a sub-brand logo or a brand extension.
In most cases, centers, institutes, and special programs receive brand logos. However, if there is an association with a particular university or department, a request for a logo extension may be submitted.
These requests are reviewed and evaluated by the Office of Strategic Communications and Marketing and must be submitted with the prior approval of the dean or department head.
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Centers, institutes and logos are created and approved only by the Office of Strategic Marketing and Communications. For more information on logo usage and where to apply for a logo, please visit: .
A campaign is usually a short initiative with a start and end date that promotes your organization’s service or product. For this reason, in some cases the campaign label should include the date of the campaign. Always use the campaign logo along with the university brand and logo.
Slogans and slogans are similar, but there are slight differences between them. Hashtags are a more permanent representation of your brand, while slogans can change frequently and are often specific to specific campaigns. Your slogan and slogan should be short and reflect your brand.
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Formation of short memorable sentences, which capture the unique value that the brand offers to its audience.
A wordmark or logotype is a special handwritten treatment of a program name or product name used for identification and branding. The brand can be based on a character that represents the brand.
Brand words are used only in strategic initiatives of the University. Brand words must be approved by the Office of Strategic Communications and Marketing.
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Think of graphic elements as a stylistic extension of your brand. Once a brand’s message image is established, graphic elements are used as visual aids to help execute that message. Apart from the uniqueness of a logo, the graphic elements can vary according to their function, such as representing different categories or sections of an organization’s marketing materials, showing different steps in the process, working in the company, or visually referring to the different departments inside. the organization.
Events that have an existing brand and/or are associated with the brand in general, for example, Cancer Awareness and special holidays with a broader theme are only available in secondary color guides. Special images for recurring events must be changed every year to avoid the perception of creating a new brand.
Our Strategic Communications and Marketing Office (StratComm) will work with you to create a campaign brand, wordmark, graphic element, tagline, or slogan.
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Contact StratComm at the beginning of your planning. Using StratComm’s Branding and Integration Guide, you can collaborate on a high-impact branding application that meets your goals and budget, while ensuring compliance with component labeling instructions.
The university name, official university logo and other university symbols are restricted to official university use only. Personal web pages may not display official university logos or insignia. Even these pages may not use the name of the university in a way that may lead internet readers to believe that the web page is an official page of the university.
The Kennesaw State name and logo may be used with the permission of Kennesaw State. Items offered for auction bearing the University’s name and logo must be licensed.
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Items produced for internal (student, staff, or partner) use must be approved and manufactured by an officially licensed vendor. If a license is not used, the university may not approve funding for the order.
Official student organizations must use a license to produce merchandise or apparel bearing the Kennesaw State name and/or logo. Student organizations must request and receive approval to use the university’s name, logo or brand on commercial and personal items. This includes items used in the organization (employee uniforms, pens, etc.), given as gifts, or sold. Registered student organizations may represent themselves as representatives of the university and use the name, official logo of the university with the written consent of the Office of Strategic Communications and Marketing. Applications and artwork must be submitted for approval to the Office of Strategic Communications and Marketing at https://designapproval.kennesaw.edu/.
Design approval is not required for academic materials produced for scholarly presentations (eg, review articles, poster presentations, oral presentations, PowerPoint presentations, etc.).
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For those books and materials that use the university logo, authors/creators are asked to fully adhere to the university’s visual identity standards by following the guidelines for using the logo described in the Official Logo Policy.
The registered student organization (RSO) may represent itself as a representative of the university and use the official affiliation level, the official logo of the university with the written consent of the Office of Strategic Communications and Marketing. Applications and artwork must be submitted for approval to the Office of Strategic Communications and Marketing at https://designapproval.kennesaw.edu/. Approval must be obtained prior to printing, production and distribution.
To assist in the approval process, RSOs must submit a copy of their current logo when applying for registration or renewal. Applications or artwork that do not include a logo in the file will not be accepted.
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Student organizations are not allowed to use the official university seal or KS monogram that does not include the name of the closed institution.
Student organizations may not modify the spirit mark without permission from the Trademark Licensing Program. Student organization logos must include the words “Student Organization”, “Student Club”, or “Student Champion” in the logo design.
Use of the Athletic monogram is not permitted by student organizations. The Athletic Monogram is reserved for the Athletic Association and NCAA sports.
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You must obtain approval prior to printing, production and distribution of materials. The use of the university logo, seal, name or other symbols must be in accordance with the policies established by the university. The official logo or seal may not be used for personal purposes, such as graduation invitations, personal business cards, etc.
Self-represented students may not use the official university logo or other university logos. Exceptions to this policy are granted in limited special circumstances. For example, the official logo may be used for class projects and for university-approved lecture and presentation materials. To be considered for such a distinction, please send a request to [email protected]. If permission is granted, all materials using the university logo, name or other symbols should be submitted to https://designapproval.kennesaw.edu/ prior to use.
Approval must be obtained prior to printing, reproduction or distribution. The use of the university logo, seal, name or other symbols must be in accordance with the policies established by the university. The logo or seal may not be used for personal use, for example, graduation invitations, personal business cards, etc. State University campuses came alive with activity Monday as more than 43,000 students returned for the start of the fall semester. According to preliminary data, this shows a slight increase in the fall of 2021.
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The semester began Sunday with Freshman Convocation, the annual tradition of welcoming new students to campus. KSU President Kathy Schwaig joined head football coach Brian Bohannon along with KSU cheerleaders and the University’s mascot, Scrappy the Owl. Afterwards, the students were invited to a festival event, with food, music and games.
On Monday, in recognition of the first day of school, students were invited to participate in First Day of School Cupcakes, an annual tradition on campus and in Marietta. President Schwaig hosted the event, and students were treated to sweets and the opportunity to create their own KSU mascot in the Stuff-An-Owl tradition.
“There is a lot of energy and anticipation on our campus from faculty, students and staff as the fall semester begins,” Schwaig said. “These events and activities are a great way to help students socialize and make important connections that will help them succeed this year.”
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As she stuffed her own KSU owl on a table on the Campus Green, freshman Taylor Tran said she was most excited to make new friends, embrace the college experience and learn.
“I always wanted to be a freelancer. “My mom had a business in Atlanta, and she always told me, ‘You can do it,'” said Tran, a native of Grovetown, Ga. and a college freshman who plans to major in business.
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